Research Works!

The MRSI is involved in furthering market research interests through a variety of events. The Annual Seminar MR WORKS! is a shining example of sharing research experience within and outside the industry to propagate community learning through a series of case studies / research papers. The Annual MR Symposium is an ongoing effort to disseminate and build awareness of powerful MR tools, which can provide guidance to many on the burning business issues prevalent today. Apart from this, the MRSI also has plans for basic training for research, field and analysis experts, which shall be available soon.

Essentially a coming together of market research enthusiasts and luminaries, MR WORKS! is enjoying its 19th year of bringing a 360 degree perspective to the way MR is perceived in India. The erstwhile Annual Seminar, MR WORKS! brings the market research industry's best practices and case studies to a public forum, entailing presentations in a competitive format.

As it has built a considerable equity over the years, MR WORKS! attracts over two hundred people from the Marketing, Market Research and Advertising industry. Moreover, there are also awards for the Best Paper presented, the Cutting Edge Research Award and the Agency of the Year Award which is adjudged by an eminent panel of research users and industry experts.

We are constantly on the lookout for fresh and new thinking and we invite you to submit your study at next Research Works! seminar Write to us for more details contact us.

Guidelines and Codes of Conduct

A staunch advocate of ethical research practices, MRSI has laid down guidelines, which are expected to be adhered to by its members. These Codes of Conduct and Guidelines have been drafted in order to propagate the fair practice of Market Research in India and to protect respondents and agencies alike. Furthermore, the MRSI is involved in developing policies which affect the industry including privacy issues and guidelines for publishing research results.

Education and Training
Plans are on for further education and training programmes in the research sector! Right from certificate courses for field training to education programmes in tandem with academic institutions and industry bodies, MRSI hopes to both enrich existing MR professionals' knowledge base and contribute to the training of new minds in the field.

Information Dissemination
As the premier market research association in the region, the MRSI has gathered, credible and reliable information about the Market Research industry. Keep up to date with MRSI as your trusted informant, about events, case studies, papers and other MR happenings. This information will be posted and updated at regular intervals.

We also have a MR library of books, periodicals and CD-ROMs related to MR but these facilities are only accessible to our members. For further information on how you can have the best possible access to research information, do contact us

AGM
Every year, the MRSI holds its Annual General Meeting to review the year gone by and to work out the priorities for the coming year.A new President is elected every two years. Corporate members have the right to vote and be represented on the Managing Committee of the society.

Monthly MC Meetings
The Managing Committee meets once every month in order to review MRSI activities and to plan for the month ahead.

The India Research Guide: Directory of Members
This is a comprehensive list of all members - individual and corporate - and serves the purpose of bringing Market Research users and practitioners together.